Advertisement

Client: Wycap Design

Headline: We Pay Attention to the Details

Copy: Wycap Design is South Florida's largest fabricator of upholstery and coverings for all sizes and types of boats and yachts. You can count on fair pricing, quality products and on-time delivery. We pay attention to the details.

About: The headline of this ad may sound dry, but it presents Wycap's primary selling point as clearly as possible. The ad appears on the back cover of the Boaters Yellow Pages in South Florida. Wycap has secured the back cover location for the last several years, and we've determined that it is a major driver of sales leads. The ad is clear, quick, easy to read and with the list of products in the middle of the page, is perfect for a directory. I took the photograph that shows how large Wycap's shop is, another important point of differentiation for the company, whose competitors are primarily "mom & pop" shops that operate out of garages.

The ad was also printed as a rack card to be distributed to marinas and boat yards.