Web site/
Integrated Marketing

Client: Holiday Diver, Inc. (Tropical Adventurer Magazine)

URL: http://www.tropicaladventurer.com

About: This website represents another opportunity I had to integrate multiple mediums to produce exciting and effective marketing. This website is the counterpart to the magazine I helped created. It allows visitors to view all the magazine content, but also provides additional features, such as a behind the scenes tour, a gallery of desktop wallpaper, a webcam in the Cayman Islands, and a call to enter a sweepstakes to win a trip to the Cayman Islands. These additional components, especially the wallpaper and the sweepstakes, helped generate buzz on scuba diving forums and consequently increased visitors to the site.

To help integrate the site with the printed magazine, I created a featured called "FastLink" so that customers could enter a code they found in their magazine and be directed to a specific page on the site. Not only did this make it easier for people to find what they were looking for, it allowed us to track which parts of the magazine were generating reader interest. This data could then be used to tailor future magazines.

The site exceeded our expectations for traffic, sweepstakes entries and subscription requests.