Web site/
Integrated Marketing

Client: Holiday Diver, Inc. (World Watersports)

About: To celebrate the company's twentieth anniversary, we created a promotional mailing that featured a scratch off game piece. Every customer was a winner and the piece directed them to this website to redeem their prize.

I designed both the card and the website and they both had the same look and feel. On the site, I created an extremely simple, numbered navigation system. In addition to redeeming their card, the site lets them enter another promotional sweepstakes we created. It also directs them to a story about the company's history, allows customers to opt in and out of future mailings and lets customers vote on the cover for the next catalog.

The site and the piece generated an impressive response rate and the sales attributed to this promotion exceeded any promotion we had ever created. It also represents my ability to develop integrated marketing campaigns that bridge various channels to create positive, measurable results.