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Client: Travelers Workers Compensation Coverage

Headline: We hold your employees' hands. So we can keep an eye on them.

Body: Trust is important, but unless you remain vigilant your bottom line may suffer. Insurance fraud raises premiums. Our loss prevention division keeps premiums low and our response agents free so we'll be there for your employees when they really need us.

About: Workers compensation fraud has been an extremely costly problem for insurers. I focused this campaign on Travelers' commitment to cracking down on fraud, helping to keep premiums low for businesses. Workers compensation premiums are regulated by most states, so the primary purpose of this campaign is to create a memorable brand that small business owners trust will protect them. The blunt language confronts a real problem that faces all business owners.