Advertisement

Client: Organic Farmers Alliance

Headline: Chuck was caught with an ounce of grass.

About: The Organic Farmers Alliance needed a campaign that would help reach a new market of people who hadn't yet discovered the benefits of organic food. Instead of sticking with their typical wholesome branding, I created this ad that went in the opposite direction. The campaign is designed to look and sound like a drug campaign, but touts the benefits of organic food in a quick and punchy way.