Advertisement

Client: Independence Technology iBot 3000 Mobility System

Headline: Get a new perspective on life. See bald spots instead of open flies.

Body: It's true: Not everything about being eye-level with a 6'1" tall person is glamorous. But most of our customers are willing to make the sacrifice. We know the challenges you face every day. That's why we've spent years developing the technology behind the iBot 3000. It's the first powered mobility system to climb stairs, traverse uneven terrain like sand and mud, and even ride along at eye-level with other people. For more information, or a free test drive visit us online at www.independencenow.com.

About: Before creating this ad for Independence Technology's iBot wheelchair, I interviewed several disabled persons to get their impression on this amazing wheelchair that can climb stairs, traverse uneven terrain and even raise its passenger six feet in the air. They all had a similar reaction that centered not on the real benefits of the chair, but that this product would allow them to be more like everyone else. I decided to create an ad that focused on the lighter side of the chair's benefits and would stand out among competitors dry and serious marketing.